Mexican Parámetro Studio created a lovely brand identity and packaging collection for chocolate brand Joyville.
Joyville is a chocolate brand using only high nutritional and organic chocolate. The brand name tells the story of the pure joy of having a good chocolate bar.
Using happy imaginative characters, Parámetro Studio created the visual experience of living in a perfect world surrounded by chocolate. Every chocolate bar is made with organic ingredients from bean to bar, free of any type of preservative, refined sugar, and any other product that “dilutes” the quality or reduces the natural benefits of cocoa. The natural packaging provides a twist of fun elements along with colorful patterns.
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